Does a technology company need a UK office before working with Fairpointe?
No. The model is specifically designed to help international technology companies validate and develop the UK opportunity before building a full local team.
Prove the UK before hiring the UK.
Fairpointe acts as a UK commercial and technical partner for international enterprise technology companies.
We help you validate demand, build pipeline, navigate procurement, win customers, deploy your technology and support UK customers.
A UK route for international technology companies.
You may already have customers in the United States, Europe or another international market and believe the UK should be next.
The challenge is deciding where to start.
Hiring salespeople before validating the market is expensive. Lead-generation agencies rarely provide technical implementation. Distributors may prioritise established vendors. Public-sector procurement introduces another set of buying routes.
Fairpointe provides a focused way to test and build the market before creating the entire UK operation yourself.
From market intelligence to local delivery.
PhaseWhat happensWorkstreamsCommercialTechnical
- 01
Understand the market
Identify target customers, competitors, incumbent suppliers, pricing, procurement routes and where your technology has the strongest opportunity.
- Customers
- Competitors
- Pricing
- Incumbent suppliers
- Procurement routes
Commercial
- 02
Build pipeline
Develop opportunities across UK enterprises, the AWS and Microsoft ecosystems and relevant public-sector organisations.
- Enterprise accounts
- AWS and Microsoft ecosystem
- Public-sector opportunities
Commercial
- 03
Close
Support technical discovery, demonstrations, solution design, commercial conversations and procurement.
- Technical discovery
- Demos
- Commercial support
- Procurement
Commercial and technical
- 04
Deploy
Provide local architecture, implementation, integration and migration capability where required.
- Architecture
- Implementation
- Integration
- Migration
Technical
- 05
Grow
Support customers after deployment and identify opportunities for renewals, expansion and managed services.
- Support
- Renewals
- Expansion
- Managed services
Commercial and technical
Commercial access backed by technical delivery.
Enterprise technology is difficult to sell through market development alone.
Customers want to know who will deploy the technology, how it fits their environment, how it will be supported and whether the supplier understands the way UK organisations buy.
Fairpointe combines market development with technical capability so the UK proposition can extend from the first conversation through to implementation.
Where Fairpointe helps you navigate
- Enterprise buyers
- UK public sector
- AWS ecosystem
- Microsoft ecosystem
- Procurement
- Technical implementation
- Local support
Navigate UK public-sector opportunities.
The UK public sector is a substantial technology buyer, but entering it requires an understanding of procurement notices, frameworks, incumbent suppliers, technical requirements and buying cycles.
Fairpointe helps technology companies identify relevant public-sector opportunities, understand the buying environment and determine the appropriate route to market.
Entering the UK technology market
Can Fairpointe help with UK public-sector opportunities?
Yes. Fairpointe can help identify relevant public-sector opportunities, research buyers and incumbent suppliers, understand procurement routes and support the commercial and technical process.
Does Fairpointe provide technical implementation?
Yes. Fairpointe combines market development with technical delivery, including architecture, implementation and integration for technologies within our areas of expertise.
Can Fairpointe work with AWS and Microsoft Azure customers?
Yes. Fairpointe works across AWS and Microsoft Azure environments and can support opportunities involving either cloud ecosystem.
Is the UK your next market?
Tell us about your technology, your existing customers and what you want to achieve in the UK.